Cosmetic Executive Women (CEW) announced the finalists for its 2018 Beauty Awards. The Awards, which celebrate the most innovative new products of the year, are the industry’s highest honor.
 
The 252 finalists were selected from over 1,000 entries from more than 500 brands exclusively by CEW members, all beauty industry professionals. CEW’s Board of Governors and select industry influencers will vote to determine the winners, which will be revealed May 18 at the CEW Beauty Awards Luncheon at the Midtown Hilton in New York.
 
“For more than two decades, the CEW Beauty Awards continue to be a primary resource for consumers to help navigate the crowded beauty aisles. There are countless products that launch each year across all categories. The products that become finalists are voted on by the industry – those who know the best in beauty,” says Carlotta Jacobson, president of CEW. “Further, the breadth of innovation makes these awards even more important to consumers, who use them as another indicator as to what’s best in the marketplace.”
 
Innovation among all entrants was at an all-time high this year – this holds especially true for indie brands. CEW saw a 10% increase of indie entrants from 2017, which demonstrates the prominence of these blooming brands in the industry. Additionally, CEW added five new product categories this year: Indie Hair, Nutricosmetic Product, Niche Fragrance, Packaging Innovation and will recognize industry suppliers for the first time with the Formula Innovation awards.
 
Beauty Award Finalists
The 2018 CEW Beauty Insider Award Finalists are:                                
 
Acne Treatment (Blemish Busters)
·       Differin Gel
·       Honest Beauty Younger + Clearer Spot-on Remedy
·       Ole Henriksen Counter Balance Oil Control Hydrator
·       Philosophy Purity Made Simple Pore Extractor Exfoliating Clay Mask
·       REN Skincare Evercalm Ultra Comforting Rescue Mask
·       Yes To Tomatoes Detoxifying Charcoal Sleeping Mask
 
Anti-Aging Mass (Turn Back Time)
·       AHAVA Mineral Radiance Instant Detox Mud Mask
·       Dr. Dennis Gross Skincare C + Collagen Brighten & Firm Vitamin C Serum
·       NEUTROGENA Rapid Wrinkle Repair Regenerating Cream
·       No7 Lift & Luminate Triple Action Serum
·       Olay Regenerist Whip
·       Pixi Beauty Rose Caviar Essence
 
Anti-Aging Prestige (Turn Back Time)
·       Clarins Double Serum
·       Clé de Peau Beauté Le Sérum
·       Clinique Fresh Pressed Daily Booster with Pure Vitamin C 10%
·       Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum
·       Estée Lauder Perfectionist Pro Rapid Firm + Lift Treatment Acetyl Hexapeptide-8 Serum
·       LANEIGE Water Sleeping Mask
 
Bath and Body Mass (Does A Body Good)
·       AHAVA Mineral Hand Cream
·       Aquaphor Ointment Body Spray
·       Aveeno Positively Radiant Body Lotion
·       Dove Dermaseries Dry Skin Relief Expert Repairing Balm
·       Jergens Nourishing Honey Dry Skin Moisturizer
·       Olay Fresh Outlast Purifying Birch & Lavender Body Wash
 
Bath and Body Prestige (Does A Body Good)
·       frank body Shimmer Scrub
·       Jurlique Softening Rose Body Lotion
·       Molton Brown Rosa Absolute Sumptuous Bathing Oil
·       OUAI Haircare Rose Hair & Body Oil
·       Tom Ford Beauty Soleil Blanc All Over Body Spray
·       Viktor&Rolf Flowerbomb Sugar Scrub
 
Best Beauty App ((H)appy Beauty)
·       bareMinerals Made-2-fit Fresh Faced Foundation Customized by Matchco
·       NYX Professional Makeup App
·       Olay Skin Advisor
·       Perfect Corp. You Cam Makeup
·       Sephora Virtual Artist
·       Skin Genie
 
Cleanser & Scrub (Keep It Clean)
·       boscia Charcoal Jelly Ball Cleanser
·       Estée Lauder Revitalizing Supreme + Global Anti-aging Instant Refinishing Facial
·       GLAMGLOW Galacticleanse
·       Olay Luminous Micellar Water
·       Origins Clear Improvement Active Charcoal Exfoliating Cleansing Powder
·       Shiseido Cosmetics America Waso Soft + Cushy Polisher
 
Eye Product Mass (All Eyes On Me)
·       COVERGIRL Peacock Flare Mascara
·       L'Oréal Paris Voluminous Lash Paradise
·       Maybelline New York The City Mini Palette in Rooftop Bronzes
·       NYX Professional Makeup I Love So Mochi Eyeshadow Palette in Electric Pastels
·       Physicians Formula Killer Curves Mascara
·       Revlon Colorstay Exactify Liquid Liner
 
Eye Product Prestige (All Eyes On Me)
·       Buxom Cosmetics Big Tease Plumping Mascara
·       Clinique Workout 24-hour Mascara
·       Estée Lauder Pure Color Envy Lash Multi-effects Mascara
·       Laura Mercier Caviar Stick Eye Colour Matte
·       Shiseido Cosmetics America Inkstroke Eyeliner
·       Urban Decay Naked Heat Eyeshadow Palette
 
Eye Treatment (Eye On The Prize)
·       belif Cosmetics Moisturizing Eye Bomb
·       Estée Lauder Advanced Night Repair Eye Concentrate Matrix Synchronized Recovery
·       Fresh Crème Ancienne Supreme Eye Serum
·       IT Cosmetics Confidence In An Eye Cream
·       Olay Eyes Deep Hydrating Eye Gel
·       Shiseido Cosmetics America Future Solution LX Eye & Lip Contour Regenerating Cream
 
Face Product Mass (#NoFilter)
·       COVERGIRL Vitalist Healthy Elixir Foundation
·       Flower Beauty Flower Pots Powder Blush
·       L'Oréal Paris Infallible Total Cover Foundation
·       NEUTROGENA Hydro Boost Hydrating Tint
·       Physicians Formula The Healthy Foundation SPF 20
·       Revlon Photoready Insta-filter Foundation
 
Face Product Prestige (#NoFilter)
·       Bare Escentuals Bare Pro Performance Wear Liquid Foundation SPF 20
·       BECCA Cosmetics Sunlit Bronzer
·       Clinique Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15
·       Estée Lauder Double Wear Nude Water Fresh Makeup SPF 30
·       NARS Cosmetics Soft Matte Complete Concealer
·       Shiseido Cosmetics America Synchro Skin Glow Luminizing Foundation Broad Spectrum SPF 20
 
Hair Coloring Product (Dying For Color)
·       Clairol Color Crave Hair Makeup
·       Garnier Nutrisse Nudes Collection
·       Joico Color Butter
·       L'Oréal Paris Colorista Semi-Permanent Hair Color
·       Schwarzkopf Keratin Color Anti-Age Hair Color
·       Zotos Professional Agebeautiful Intense Lifts
 
Hair Shampoo/Hair Conditioner (The Mane Attraction)
·       Aveda Pramasana Purifying Scalp Cleanser
·       Bumble and bumble Prêt-à-Powder Très Invisible (Nourishing) Dry Shampoo
·       Drybar On The Rocks Clarifying Charcoal Shampoo
·       Herbal Essences Argan Oil Of Morocco Shampoo
·       Joico Blonde Life Shampoo
·       Oribe Gold Lust Pre-shampoo Intensive Treatment
 
Hair Style/Hair Care (Hair-spiration)
·       Aveda Texture Tonic
·       Drybar Double Standard Cleansing & Conditioning Foam
·       Living Proof Perfect Hair Day In-shower Styler
·       Oribe Swept Up Volume Powder Spray
·       OUAI Haircare Memory Mist
·       Pantene Gold Series Hydrating Butter Crème
 
Hair Tools (DIY Style)
·       Amika The Antidote Silk Wrap Styler
·       Aveda Pramsana Exfoliating Scalp Brush
·       Drybar Wrap Party Curling & Styling Wand
·       InStyler Cerasilk Woven Ceramic Styling Iron
·       R+Co Round Brushes
·       T3 Micro, Inc. Cura
 
Iconic Consumers’ Choice Beauty Award – Mass
·       Bioré Deep Cleansing Pore Strips
·       Cetaphil Gentle Skin Cleanser
·       Dove White Beauty Bar
·       NEUTROGENA Body Oil
·       Olay Daily Facials Daily Clean 4-in-1 Water Activated Cleansing Cloths
·       OPI Products, Inc. Nail Lacquer
 
Iconic Consumers’ Choice Beauty Award – Prestige
·       Bare Escentuals Original Foundation Broad Spectrum SPF 15
·       The Original Beautyblender
·       Clinique Almost Lipstick Black Honey
·       Estée Lauder Double Wear Stay-in-place Makeup
·       Laura Mercier Translucent Loose Setting Powder
·       Tom Ford Beauty Black Orchid Eau de Parfum
 
Indie Brand Beauty Award (New Game in Town)
·       ColourPop Cosmetics
·       Commodity
·       Drunk Elephant
·       Farmacy Beauty
·       Ouai Haircare
·       Pat McGrath Labs
 
Indie Hair (New Game In Town)
·       Briogeo Hair Care Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Shampoo
·       CBD For Life Pure CBD Shampoo
·       Cuvée Beauty Volumizing Mist
·       dpHUE Apple Cider Vinegar Scalp Scrub with Pink Himalayan Sea Salt
·       Seven Haircare Kente Bond Conditioner
·       The Mane Choice Heavenly Halo Herbal Hair Tonic & Soy Milk Deep Hydration Pre-poo
 
Indie Makeup Beauty Award (New Game In Town)
·       100% Pure Green Tea Fiber Brow Builder
·       Ilia Satin Cream Lip Crayon
·       Jouer Cosmetics Ultra Foil Shimmer Shadows Palette
·       LashFood Browfood Aqua Brow Powder + Pencil Duo
·       The BrowGal The Weekender
·       trèStiQue Matte Blur Stick
 
Indie Skincare Beauty Award (New Game In Town)
·       Babo Botanicals Sensitive Skincare for Adults All Natural Healing Ointment
·       Drunk Elephant T.L.C. Sukari Babyfacial
·       First Aid Beauty Hello FAB Coconut Skin Smoothie Priming Moisturizer
·       Glow Recipe Watermelon Glow Sleeping Mask
·       Milk Makeup Matcha Toner
·       Skyn Iceland Arctic Hydration Rubberizing Mask
 
Lip Product Mass (Seal It With A Kiss)
·       COVERGIRL Melting Pout Matte Liquid Lipstick
·       L'Oréal Paris Infallible Pro-matte Liquid Lipstick
·       Neutrogena Hydro Boost Hydrating Lip Shine
·       Pixi Beauty Matte Last Liquid Lip
·       Revlon Kiss Plumping Lip Crème
·       Ulta Beauty Lip Plumping Transforming Top Coat
 
Lip Product Prestige (Seal It With A Kiss)
·       Becca Cosmetics Lush Lip Colour Balms
·       Bobbi Brown Cosmetics Crushed Lip Color
·       Buxom Cosmetics Plumpline Lip Liner
·       Clé de Peau Beauté Lipstick
·       Estée Lauder Pure Color Envy Sheer Matte Sculpting Lipstick
·       NARS Cosmetics Powermatte Lip Pigment
 
Lip Treatment (Lip Service)
·       Bite Beauty Agave Lip Scrub
·       Burt’s Bees All-weather SPF 15 Lip Balm
·       ChapStick Total Hydration Vitamin Enriched Lip Oil
·       Clinique Pep-start Pout Restoring Night Mask
·       Fresh Sugar Lip Caramel Hydrating Balm
·       Laneige Lip Sleeping Mask
 
Makeup Tools (Tools Of The Trade)
·       Beautyblender Swirl
·       Clarisonic Sonic Foundation Brush
·       Fenty Beauty by Rihanna Cheek-hugging Highlight Brush 120
·       Shiseido Cosmetics America Inkstroke Eyeliner Brush
·       Smashbox Cosmetics Photo Filter Gel Cushion Applicator
·       Tweezerman Expertweeze Lighted Slant Tweezer
 
Men’s Grooming (Man Made)
·       American Crew Fiber Cream
·       Clinique for Men Maximum Hydrator Activated Water-gel Concentrate
·       Dove Men + Care Elements Body and Face Wash
·       Lab Series Skincare for Men Max LS Maxellence The Singular Cream
·       Old Spice Steel Courage Hydro Wash Body Wash
·       Tom Ford Beauty Shave Cream
 
Man’s Scent (Male Attraction)
·       Acqua di Parma Colonia Pura Eau de Cologne
·       AXE You Body Spray
·       Dolce & Gabbana Light Blue Eau Intense Pour Homme
·       Hugo Boss Boss Bottled Tonic
·       Prada L'Homme Intense
·       YSL Beauty Y Eau de Toilette
 
Moisturizer Mass (S.O.S – Save Our Skin)
·       Aveeno Positively Radiant Overnight Hydrating Facial
·       Avon Nutraeffects Active Seed Complex Hydration Daily Cream SPF 15
·       Burts Bees Skin Nourishment Hydrating Gel Cream
·       Cetaphil Rich Hydrating Night Cream
·       La Roche-Posay Toleriane Double Repair Moisturizer UV
·       Soap & Glory Speed Plump Overnight Moisture Mousse
·       Ulta Beauty Waterfull Gel Cream Moisturizer
 
Moisturizer Prestige (S.O.S – Save Our Skin)
·       Clinique Moisture Surge Hydrating Supercharge Concentrate
·       Estée Lauder DayWear Matte Oil-control Anti-oxidant Moisture Gel Creme
·       GLAMGLOW Volcasmic Matte Glow Moisturizer
·       IT Cosmetics Secret Sauce
·       Origins Original Skin Matte Moisturizer with Willowherb
·       Shiseido Cosmetics America Future Solution LX Total Regenerating Cream
 
Most Buzzed About Beauty Collaboration
·       BECCA Cosmetics Becca x Chrissy Teigen Glow Face Palette
·       GLAMGLOW Sonic Blue Gravitymud Firming Treatment
·       Maybelline New York Gigi Hadid x Maybelline The Jetsetter Palette
·       Sally Hansen + Crayola Insta-dri Collection
·       Too Faced x Kandee Johnson Banana Pudding Powder
·       Tweezerman x Huda Beauty Special Edition Collection
 
Nail Product (Nailed It)
·       CND Vinylux Weekly Polish
·       Essie Treat Love & Color in Sheers to You
·       JINsoon Milieu
·       Revlon Nail Enamel Holochrome Collection
·       Sally Hansen Insta-dri 3.0
·       ZOYA Nail Polish in McKenna
 
Niche Fragrance
·       Clarins Fragrance Group Mugler Les Exceptions Wonder Bouquet
·       Derek Lam 10 Crosby Parfum Stick
·       Giorgio Armani Beauty Armani/Privé New York
·       goop by Juice Beauty Edition 02 Shiso
·       Nest Fragrances Black Tulip Eau de Parfum
·       Pinrose Sun Saint Eau de Parfum
 
Nutricosmetic Product
·       goop by Juice Beauty Goopglow
·       HUM Nutrition Inc. Hair Sweet Hair
·       OUAI Haircare Thinning Hair Supplements
·       Perricone MD Skin Booster
·       Sakara Life Beauty Chocolates
·       Skinade Better Skin from Within
 
Skincare Tools (Device Advice)
·       Clarisonic Smart Profile Uplift
·       Dr. Dennis Gross Skincare Spectralite Eyecare Pro
·       NEUTROGENA Light Therapy Acne Spot Treatment
·       NuFACE Nu Body
·       Rodan + Fields Redefine Amp MD Micro-exfoliating Roller
·       Tweezerman Bright Complexion Facial Dermaplaner
 
Sun Product (Bring On The Sun)
·       COOLA Organic Sunless Tan Dry Oil Mist
·       Jergens Natural Glow Wet Skin Moisturizer
·       NEUTROGENA Sheer Zinc Face Dry-touch Sunscreen Broad Spectrum SPF 50
·       Shiseido Cosmetics America Ultimate Sun Protection Lotion SPF 50+ with Wetforce Technology
·       St. Tropez Self Tan Express Bronzing Face Sheet Mask
·       Supergoop! Super Power Sunscreen Mousse SPF 50
 
Women’s Scent Mass (It Makes Sense)
·       Avon Prima Noir
·       Demeter Fragrance Library Kitten Fur
·       Katy Perry Indi
·       Pacifica Beauty Aromapower Hardcore Happy
·       Paris Hilton Fragrances Rosé Rush
·       Shawn Mendes Signature
 
Women’s Scent Prestige (It Makes Sense)
·       AERIN Tuberose Le Jour Eau de Parfum
·       Dolce & Gabbana Light Blue Eau Intense Pour Femme
·       Glossier Inc. You
·       Gucci Bloom
·       Narciso Rodriguez Parfums For Her Fleur Musc
·       Tom Ford Beauty Sole di Positano Eau de Parfum
 
Packaging Finalists
·       Albéa Americas, Inc., Rouge Louboutin Œil Vinyle Luminous Ink Liner
·       Derek Lam 10 Crosby,  Parfum Stick
·       Fenty Beauty by Rihanna, Match Stix Trio
·       lilah b., Glisten + Glow™ Skin Illuminator
·       Michael Kors, Sexy Ruby
·       Victoria's Secret Beauty, Love
 
Innovation Finalists
·       BASF Corp, Dermagenist™ PW – Waking Up Sleeping Beauty
·       Biomod, Skinsmart Dry Mask – City Protect
·       Clariant, Eosidin
·       Geltor, Inc., N-collage
·       Kamedis Dermatology,  Calm Eczema Therapy Cream
·       Stepan, Naturally-derived Gentle Exfoliating Facial Wash with Charcoal
 
Sustainability Finalists
·       Alaffia
·       Avalon Organics
·       Biossance
·       NaturaBrasil
·       Plantoxidants
·       The Devine Company
 
QVC 2018 Beauty Quest Finalists
·       ABLE Cosmetics
·       Alba 1913
·       Caolion
·       Chuda
·       Rouge Bunny Rouge