With old man winter in the air, it’s never too early to start talking about spring.

 

At least for Starco Brands-owned clean fragrance maker Skylar.

 

Today, the brand introduced its new eau de parfum, Sunkissed Dahlia, that marketers say encapsulates the “warmth of the sun and the allure of romantic florals.” 

 

“Sunkissed Dahlia is more than a fragrance; it’s a feeling,” said Sara Miranda, Skylar’s vice president of marketing. “We wanted to create a scent that celebrates the romance of summer, the joy of a sunny day, and the irresistible charm of the dahlia flower. As you wear this scent, it feels as though the sun's golden radiance shines over you.”

The perfume opens with a vibrant burst of pink currant, mamey sapote and apple, evoking the first rays of morning sunlight. The fragrance’s heart is a lavish bouquet of dahlia, jasmine blossom and rose petals, which intertwine to create a warm, floral and romantic core, according to marketers. As the so-called dawn lingers into dusk, the scent settles into a base of vanilla custard, sandalwood and amber, reminiscent of the sun’s golden radiance.

 

Sunkissed Dahlia is hypoallergenic, safe for sensitive skin, and free of 36 top fragrance allergens and over 1,300 questionable ingredients, per the brand, which continues to pioneer eco-conscious packaging with 100% recyclable bottles, caps and cartons.

 

“Skylar continues to strengthen its portfolio with a scent that provides our fans with the feeling of a carefree summer day any day of the year,” said David Dreyer, chief marketing officer of Starco Brands. “We are thrilled to continue our partnership with Sephora, launching another scent that aligns with our values of sustainability and skin-friendly ingredients.”

 

Sunkissed Dahlia is Skylar’s fourth new fragrance in 2023. Earlier this year, Skylar introduced three other scents: Boardwalk Delight, a blend of cotton candy, raspberry sorbet, and creamy coconut milk, balanced by the warmth of pure vanilla; Lime Sands, a blend of energizing lime and refreshing coconut water reminiscent of a tantalizing margarita; and Peach Fields, a fusion of juicy white peach and grounding sandalwood.

 

Available in full (1.7fl oz at $90) and travel sizes (0.33fl oz at $30), Sunkissed Dahlia can be purchased at skylar.com and sephora.com, followed by a debut in Sephora stores in mid-January 2024.

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