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Is the first of "select" brands in the ELC portfolio that will open a storefront on the platform, say officials.
By: Christine Esposito
March 27, 2024
Clinique has debuted in the US Amazon Premium Beauty store. The move provides broader access to its clinically proven skincare and makeup solutions and dermatological education, according to the brand, which is part of The Estée Lauder Companies. Clinique marks the first of a “select” group of brands in The Estée Lauder Companies’ portfolio that will have a storefront in on Amazon, according to ELC offcials. “We are thrilled to be strategically expanding our consumer reach in the US as a select few Estée Lauder Companies brands open dedicated storefronts in Amazon’s fast-growing Premium Beauty destination over the coming months, starting with Clinique today,” said Fabrizio Freda, president and CEO, The Estée Lauder Companies. “We are delighted to introduce Clinique to new consumers in the US and make it accessible for the beauty-savvy community in the Amazon Premium Beauty store,” said Michelle Freyre, global brand president, Clinique. “This new brand experience will complement the high-touch, in-store experience our consumers already receive with our Clinique consultants in the stores of our long-term retail partners throughout the US. Education has always been an integral part of Clinique and we are excited to bring this aspect of our brand to Amazon customers in the US.” The brand’s iconic skin analysis tool—a staple on its department store counters—is available for consumers shopping on Amazon. The Clinique Skin Analysis tool, developed with Clinique’s guiding dermatologists, is an interactive questionnaire in Amazon Premium Beauty that will custom-fit a skincare regimen for Clinique’s consumers, ensuring a simplified and personalized skincare journey, with recommended products available for purchase.
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