Cosmo Prof, a premier distributor of professional salon products and education, has unveiled the return of its virtual event, the second annual Iconic Blonde, set for July 14, 2024, from 9 am to 5 pm CT.

Building on the success of last year’s inaugural event, this year’s gathering aims to deliver education, inspiration and networking opportunities for beauty professionals passionate about mastering the art of blonding. Iconic Blonde underscores the continued importance of blonding trends in the beauty industry, offering stylists essential tools, techniques and insights to meet the growing demand for the art of blonding.

“As we reflect on the success of our inaugural Iconic Blonde event, it’s clear just how vital blonding education is to the beauty industry,” said April Holt, group vice president of Cosmo Prof Stores. “Stylists are eager for the latest techniques, tools, and resources to meet their clients’ evolving needs. We saw an overwhelming response last year, showcasing the demand for high-quality education in this ever-popular category. At Cosmo Prof, we remain dedicated to being true allies to stylists, ensuring they have everything they need to excel and innovate in their craft.”

Creating the Beautiful Blonde

Blonding continues to be a defining trend in the beauty industry, prominently seen at recent red-carpet events with popular styles such as Glam Blonde, Honey Blonde, Brushed Blonde, and the sought-after Platinum Blonde – driving the need for stylists to stay abreast of the latest techniques and products. As innovations in hair care make blonding more accessible and less damaging, it’s imperative for professionals to remain informed about best practices. Cosmo Prof’s commitment to excellence and education shines through with the Iconic Blonde event, catering to stylists at all levels of expertise, from seasoned professionals to novice students. By convening industry experts and leaders, Cosmo Prof says it ensures that stylists are equipped with the knowledge and resources necessary to create “beautiful blondes” while maintaining the integrity of the hair.

This year, in conjunction with the Iconic Blonde event, Cosmo Prof launched the Iconic Bright Spots Awards on Instagram, aimed at recognizing licensed hair stylists and salon owners who master the art of blonding. The Cosmo Prof team honors the achievements of blonding specialists by announcing the competition winners in front of Iconic Blonde attendees.

The event offers classes and sessions designed to inspire and elevate stylists’ skills in blonding. Attendees can look forward to presentations from industry experts, encouraging them to explore new perspectives and strategies to enhance their businesses. Stylists can also expect a masterclass led by Schwarzkopf Professional. Additionally, the event boasts a dynamic program featuring top educators from leading brands specializing in blonding techniques, such as Wella, Joico, John Paul Mitchell, and Olaplex, among others.

This year’s hosts, Stew Vann, an educator and blonding specialist based in Florida, and Presley Poe, an international educator and salon owner, will lead the event.

Building on the success of last year’s event, Iconic Blonde continues to offer Continuing Education (CE) Hours to participants in select states. Compared to last year, where 7,682 CE Hours were earned, this year’s event aims to surpass expectations with more stylists earning their hours.

Curl & Color Concierge Program

While virtual events provide great learning opportunities, Cosmo Prof recognizes that stylists are also seeking in-person support. Beyond the event, Cosmo Prof remains committed to supporting stylists through its Color & Curl Concierge program. Licensed professionals can access personalized sessions at select Cosmo Prof locations, receiving expert advice on products, services and business solutions. Curl and Color experts undergo extensive training to provide stylists with in-depth product knowledge and elevate the services they offer.

Stylists eager to participate in the Second Annual Iconic Blonde event can learn more and register by going here before the deadline on July 14, 2024.