DSM-Firmenich is rebranding its personal care business as “Beauty & Care: A House of Science Beyond Wellbeing.”

Built upon the pillars of wellbeing, holistic beauty, science, sustainability and emotional connection, Beauty & Care will not only address the rising demand for experiences that merge health, wellbeing and beauty, but underlines the company’s capacity to help the industry develop scientifically-proven solutions that positively impact people’s lives while respecting the planet for generations to come, the company said in a news release.

“We recognize that our role as a leading player in the industry is to promote a mindset shift that prioritizes the development of solutions that truly promote the physical and emotional wellbeing of consumers,” said Diana Duque-Zonneveld, head of global marketing communications, Beauty & Care at DSM-Firmenich.

Beauty & Care offers advanced UV filters, skin bioactives, beauty vitamins and hair and scalp care solutions.