Florence by Mills Beauty, the lifestyle brand by actress Millie Bobby Brown, has entered the fragrance category with the launch its first fragrance, Wildly Me. 

 

Developed by Give Back Beauty in collaboration with fragrance house Givaudan (a world-renowned fragrance house that has been developing fragrances for over 250 years), Wildly Me is inspired by a botanical garden where bergamot and sage intertwine with purple iris, wisteria, violet flowers and fresh lavender.  Periwinkle florals are combined with sandalwood and upcycled cedarwood, rooting wearers in rich, earthy scents – all working together to help consumers feel inspired within their journey of being wildly themselves. Wildly Me’s formula includes Orpur classified ingredients – a unique label awarded to the finest qualities of natural, raw materials from the Givaudan palette.

 

“I launched Florence by Mills Beauty in 2019 due to the lack of clean, high-quality products available for myself and my friends,” said founder Millie Bobby Brown. “As the brand has evolved with me, I really wanted to find a fragrance that represented my journey to adulthood. Over two years in the making, Wildly Me tells my story of what it means to choose your own path, and being unapologetically, wildly yourself.”

 

Wildly Me ranges in price from $24 to $65 available for sign-up Aug. 14 and for purchase at florencebymills.com on Sept. 6.