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A moisturizer is more than just skin care—it is self care.
By: Christine Esposito
June 17, 2024
That moisturizer does more than hydrate the skin. It can also feed one’s soul.
Clinique has announced findings from a new survey on psychodermatology. The beauty brand’s goal was to gain a greater understanding of the correlation between skincare and emotional wellness.
The results, according to Clinique, offer proof that skincare is self-care—and that the lack of skincare (specifically moisturizer) impacts emotional well-being.
The quantitative survey of 5,012 moisturizer users ages 16-70 was conducted in January 2024. Clinique worked with Material, a marketing services and technology company to conduct the survey. The global sample has a margin of error of +/-2% and each country sample has a margin of error of +/-3%, according to Clinique.
The Estée Lauder-owned brand enlisted triple-board certified dermatologist Dr. Mamina Turegano, MD, FAAD in the process, as well as Collette Eccleston, PhD, who works at the intersection of behavioral science and cultural foresights, helping brands understand what drives their customers’ behavior.
According to Clinique, four discoveries surrounding the “mind-skin” connection are:
No. 1: In terms of things that most help improve mood, applying skincare ranked higher than meditating, receiving a compliment or even having a cup of coffee.
No. 2: Consumers that use skincare for relaxation (56%) are more likely to be satisfied with their skin and have strong skin health.
No. 3: Those who see skincare as a ritual are more inclined than those who see it as a routine to say their skincare makes them feel more confident, youthful, radiant, energized and beautiful.
No. 4: 83% of people feel happy when their skin is well-hydrated and 82% feel more confident and comfortable when their skin is well-hydrated. In the US (72%), Spain (72%) and Mexico (71%) most prioritize a consistent hydration approach, while consumers in the UK (63%) and Japan (55%) rank it somewhat lower, said Clinique.
According to the survey, 95% recognized emotional benefits as important to them when doing their skincare routine/ritual.
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