International beauty brand Kylie Cosmetics will debut at Ulta Beauty at Target with a curated collection of Kylie’s bestselling lip products such as Matte Lip Kit, Tinted Butter Balm and High Gloss.

After originally launching direct-to-consumer in 2015, Kylie Cosmetics debuted in physical retail at Ulta Beauty in November 2018 with a permanent product offering, available in every store location across the country. The expansion of Kylie Cosmetics into Ulta Beauty at Target is a key milestone for the brand’s important and strategic partnerships with both retailers. 

“We are excited to launch Kylie Cosmetics at Ulta Beauty at Target – I created Kylie Cosmetics to give access to the makeup products that I love and use, and I can’t wait to give more people the opportunity to shop and experience our products in-store across the country,” said Kylie Jenner in a media statement.