Oscar-nominated actress Naomi Watts, who founded Stripes Beauty – an holistic wellness brand for women navigating perimenopause, menopause and post-menopause – has teamed with leading investment firm L Catterton, on an acquisition deal.

With this strategic alliance, L Catterton will fuel the brand’s growth under the new leadership of Executive Chair, former Revlon CEO Debra Perelman and President Cara Kamenev, a former L’Oréal executive.

“This is an exciting moment for Stripes Beauty, and I’m grateful to L Catterton for believing in our brand and sharing our vision of supporting women in menopause,” said Watts. “Stripes Beauty’s mission, products, and community are deeply meaningful to me, and I’m thrilled to partner with L Catterton, who is also dedicated to providing solutions to this underserved community.”

Launched in 2022, Stripes Beauty was founded by the actress with the mission to normalize conversations about menopause and other symptoms associated with natural hormonal changes as women age. Since its creation, the brand has made a significant impact on the healthy aging and menopause market, building its business through traditional e-commerce and on Amazon. With the capital support of L Catterton, Stripes Beauty will continue to build on this success by accelerating growth both domestically and internationally, fueling marketing investments and team expansion, developing an innovation pipeline, and servicing existing and new customers in the attainable luxury channel.

“As consumer-focused investors, we have followed the success of Stripes Beauty and believe in their mission to develop a community of support for women as they age,” said Whitney Casey, who led the deal for L Catterton. “We are proud to invest in women and contribute to developing a health platform to address the full range of women’s unique lifestyle needs. Led by a team of strong industry experts, we will nurture and grow the Stripes Beauty brand, its community, and consumer loyalty.”

Stripes Beauty will expand into sleep support with The Dream Date, a clinically backed supplement featuring melatonin, magnesium and red clover to aid hormonal women experiencing sleep disturbances related to menopause. Additionally, along with scaling in DTC and on Amazon, the brand will launch at QVC and in Canada later this year.