L’Oréal Group has unveiled its latest beauty tech innovation which it says will reinvent the entire hair color category. The beauty brand has unveiled Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix haircolor and apply it evenly for consumers to use at home, and Coloright, an AI-connected haircolor system for salon stylists that uses virtual try-on to project desired shades, and an algorithm that leads to an on-demand, customized haircolor with more than 1,500 custom shades possibilities.

L'Oréal has been involved in CES for years.
 
“Our century-long, deep experience and leadership in haircoloration has allowed our researchers, data scientists and Tech engineers to completely revisit and reinvent the haircoloring experience for both: at home with Colorsonic, a unique user-designed re-usable device allowing a precise vibrant result of haircoloration, and for hair stylists with Coloright, the most personalized and advanced experience in hair salons to achieve desired haircolor results anywhere in the world. L’Oréal’s BeautyTech leadership allows us to push the boundaries of tech multiplied by science for breakthroughs in more personalized, inclusive and sustainable beauty experiences” said Barbara Lavernos, deputy CEO, in charge of research, innovation and technology.
 
Colorsonic uses a custom mixer mechanism to combine a precise amount of developer and formula to create a haircolor. The device then dispenses the right dose and applies it to the hair via an oscillating nozzle of bristles as they move in a zigzag pattern to evenly distribute it on the hair. Consumers can select a haircolor out of 40 shades on the Colorsonic website and the ammonia-free haircolor kit is shipped directly to homes. The color cartridge is loaded into device for on-demand color mixing.  The brush device has an oscillating nozzle to effectively cover hair quickly. An attachment is also included for those with long hair (shoulder length or longer). The cartridge system allows Colorsonic to store the remaining color for touch-ups and gray coverage.
 
“After years of research and development, we are thrilled to unveil technologies ahead of this year’s Consumer Electronics Show that modernize the experience for millions of people worldwide who color their hair at home and in the salon,“ said Guive Balooch, Global Head of Research and Innovation’s Tech Incubator at L’Oréal. “We aim to leverage science and technology to solve age-old problems for consumers, and Colorsonic is a great example of the power of innovating for consumers by innovating with consumers.”
 
L’Oréal plans to launch Colorsonic to consumers in the US beginning in early 2023.
 
For salons, Coloright is an AI-connected haircolor system for salon stylists that creates on-demand, customized haircolor.  The machine features a reader, which analyzes the client’s hair, measuring factors that influence color’s effectiveness, including haircolor, gray percentage, length, and density and a dispenser that contains dry beads consisting of hair dye, accompanied by cartridges of base creams, developers and diluters. Together, these dispensed components create a personalized haircolor recipe. The machine dispenses all the components of the formula and, in total, Coloright can provide more than 1,500 custom possibilities.