Financial News

Makeup By Mario Explores Deal Options: Report

The four-year-old brand has tapped investment bank JP Morgan to consider its options regarding continued growth and innovation.

Makeup by Mario – the cosmetics brand founded by celebrity makeup artist Mario Dedivanovic, whose clientele includes Kim Kardashian – is reportedly exploring deal options.

The cosmetics brand, which launched in 2020, reportedly tapped investment bank JP Morgan to consider its options regarding continued growth and innovation.

The news follows the brand’s receipt of a $40 million minority investment from Provenance and Silas Capital 18 months ago. The investment was designed to allow the brand to further expand its product assortment at Sephora and grow its direct-to-consumer business.

Currently, Makeup by Mario is available in over 1,600 Sephora doors. New products include Master Mattes Eyeshadow Palette: The Neutrals and Softsculpt Multi-Use Bronzing & Shaping Serum (pictured).

Per industry sources, revenue is in the ballpark of $150 million and $200 million in 2024.

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