Just in time for the unforgivably dry summer months ahead, Matrix has introduced a new collection to quench thirsty tresses. 

 

The shampoo, treatment mask and oil serum contain avocado oil and hyaluronic acid to instantly hydrate dry hair, providing seven times more moisture for up to 72 hours, according to the brand. 

 

The need for hydration is a universal need for all hair types and textures including aging hair, straight, wavy, curly and coily. Food For Soft hydrating system attracts water like a sponge to replenish dry hair and prevent moisture loss. Hyaluronic acid absorbs 1,000 times its weight in water while deeply hydrating strands. Avocado oil locks in moisture and seals the hair shaft with a hydrophobic layer, preventing moisture loss. The formula is versatile and light-weight for buildable application.

 

Hydrating Shampoo ($9)— Moisturizes while cleansing and removing excess oil without stripping the necessary moisture hair needs;

Detangling Hydrating Conditioner ($9)— Replenishes dry and brittle hair with ultimate hydration;

Rich Hydrating Treatment Mask ($21)— Hydrates the driest and most porous hair, making it ideal for every wash; 

Multi-Use Hair Oil Serum ($15.50)— A leave-in treatment that helps to seal in hydration for hair that looks shiny and smooth. Offers heat protection up to 450° F.

 

Food For Soft will be available at SalonCentric and Cosmoprof starting May 1.