Mr. Clean says it's addressing the need for cleaning efficacy and convenience with the launch of its Magic Eraser Ultra Foamy and Magic Eraser Ultra Thick. 

Combining the scrubbing power of a Magic Eraser and the cleaning power of Dawn and available in fresh and lavender scents, their added chemistry is designed to melt through greasy soap-scum in the bath or shower, tough burnt on stovetop stains and grime in the sink, per the brand. The two-colored dots produce foamy suds that work like tiny micro scrubbers to penetrate soils, lifting them before elbow grease is required resulting in 95% less scrubbing, per marketers.

Designed to be long lasting, this cleaner can tackle 3D heavy-duty tasks from the indoor to outdoor kitchen, cleaning over 150 messes with water alone. What’s more, it was designed to be 60% thicker than the original to last seven times longer than the Original Magic Eraser.

 

“Both Ultra Foamy and Ultra Thick were carefully designed to address what people desire most in their cleaning routine – Simple products that make cleaning even the toughest messes possible and last until the job is done,” said Natalie Dech, senior brand director, Procter & Gamble. “Mr. Clean is an iconic brand, and we task ourselves every day to improve our products. We’re excited to bring our new Ultra Foamy and Ultra Thick Magic Erasers to consumers, so they can tackle their toughest messes and clean with more magic than ever.”

 

The Magic Eraser Ultra Foamy and Ultra Thick are available nationwide in-store and online.

 

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