Supermodel and investor Natalia Vodianova has become one of the key shareholders of longevity brand Niance, owned by Swiss Health & Bio Beauty AG.

“Our growth is driven by heavy investment in innovation and the quality of our products, garnering a loyal customer base globally,” said Marnix Ettema, CEO. “Despite minimal marketing, Niance is now present in about 30 countries, with an exceptionally high repeat purchase rate of 71% online. Our clients include doctors, celebrities, and high-profile individuals who endorse our products genuinely and unpaid.”

Based in Zurich, the skincare and nutritional supplement brand is celebrated for its biotechnology, Fernesse, which enables the release of the full Triple-Biotic power (prebiotics, probiotics and postbiotics) of its active ingredients, significantly increasing the bioavailability of nutrients, per the brand.

Aiming to address aging at the root, Niance combines natural ingredients from the Swiss Alps with Swiss biotech advancements to promote rejuvenation and healthy aging.

“In early 2021, I was introduced to Niance and immediately felt a deep connection with its philosophy and products,” said Vodianova. “Niance stands out from the hundreds of skincare products I have tried. Being active in modeling, social activities, and traveling, my skin is constantly stressed by makeup, lights, and pollutants. The Niance products help me restore a glowing skin and overall health vitality.”

Vodianova’s favorite product is the brand’s Premium Glacier Facial Cream, which she said makes her skin feel hydrated, firm, glowing and more youthful, and the Genr8 Biotic Supplements Vitality, which she said boosts energy levels, supports gut health and enhances well-being.