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Will invest in beauty and wellness companies across 20-plus sub-sectors, from fragrance to AI and technology.
By: Christine Esposito
June 19, 2023
BrainTrust Founders Studio, the largest members-only platform dedicated to Black founders of beauty and wellness companies, has announced the BrainTrust Fund, a planned $25 million venture fund. The Los Angeles-based platform says it will invest exclusively in early stage companies identified via BrainTrust Founders Studio, whose 120-plus members collectively sold more than $100 million in products via 23,000 retail doors and online in the past year. The BrainTrust Fund was designed as a “blue ocean” investment opportunity to capitalize on innovation by Black entrepreneurs in beauty and wellness, according to General Partners Kendra Bracken-Ferguson and Lisa Stone. The duo said they “expect to continue to outperform as leaders of culture and creativity.” According to reports, fewer than 1% of venture capital investors are Black women and fewer than 1% of Black women founders are funded by the venture capital community. “The BrainTrust Fund exists so that as the massive, multi-trillion-dollar beauty and wellness marketplace grows, Black founders, supported by Black funders and allies, may participate in creating and selling what shoppers want,” said Bracken-Ferguson and Stone in a statement. The BrainTrust Fund will invest in beauty and wellness companies across 20-plus sub-sectors, from fragrance to AI and technology. Companies must have at least one Black-identifying founder as a member of BrainTrust Founders Studio, who seeks coaching and advice from investors, and has repeatable revenues of $1+ million or more.
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