NYX Professional Makeup is expanding its presence in women’s sports and entertainment with its first individual athlete partnership with Professional Gymnast, Shilese Jones.

The partnership with Jones will showcase the athlete in her day-to-day life – from training to competition – via a socially driven content series.

She’s personally a fan of the brand’s Butter Gloss.

“NYX Professional Makeup has been a staple in my makeup bag for as long as I can remember, so I’ve always been excited about working with the brand,” said Jones. “But what makes this partnership extra special is how NYX Professional Makeup is championing women athletes – showing off how fearless, strong, and fierce we are, and expressing ourselves with makeup only further adds to our power.”

To celebrate the partnership and encourage greater visibility and education of women’s sports, NYX Professional Makeup is launching more than 30 billboards across Washington and Minnesota in support of Jones’ career. NYX Professional Makeup will continue to highlight female athletes across social and digital platforms to encourage greater visibility in women’s sports and further its commitment to inclusivity, diversity and community.