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Incorporating more than 15 billion climate data points and real-world mosquito data from 5,000 locations to forecast conditions that drive day-of mosquito activity.
July 1, 2024
It’s mosquito season, and to help individuals and their families better protect themselves from the pesky bloodsuckers, the Weather Company and its flagship consumer brand, The Weather Channel, has teamed with insect repellent brand Off! to bring local mosquito forecasts to The Weather Channel app.
Launched in the US in 2022, Brazil in 2023 and Canada in 2024, Off! Cast Mosquito Forecast predicts mosquito behavior and populations to help consumers better plan summer activities and optimize their outdoor time this summer.
Through The Weather Company’s newly launched data and insights platform, The Weather Engine, the Off! brand is enhancing its OFF! Cast Mosquito Forecast from SC Johnson’s Center for Insect Science with weather data and analytics from The Weather Company to include a mosquito index in The Weather Channel app.
Incorporating over 15 billion climate data points and real-world mosquito data from 5,000 locations, the Off! Cast Mosquito Forecast combines entomology research on local mosquito species with detailed weather data inputs to predict mosquito populations and activity levels by ZIP code. Historic activity patterns, varying weather conditions, and weather and climate factors are accounted for when building these regional models.
Now leveraging The Weather Company’s meteorological expertise, enhanced datasets include historical and forecast temperature, humidity and precipitation for predicting mosquito sources, as well as forecast conditions that drive day-of mosquito activity.
“Mosquito activity is very dependent on weather patterns,” said Tom Mascari, principal entomologist with SC Johnson’s Center for Insect Science. “Checking the weather and local mosquito forecasts for the week can improve people’s ability to prepare themselves to spend time outdoors.”
View the Off! Cast Mosquito Forecast from OFF.com and The Weather Channel app for iOS.
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