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The Pro Collective consists of 15 leading haircare and color professionals to support stylists.
By: Lianna Albrizio
June 18, 2024
In celebration of its 10th year in business on June 25, Olaplex has formed a Pro Collective, a team of top-performing stylists and colorists to amplify the brand’s presence and impact on the stylist community.
The Olaplex Pro Collective will be on-the-ground at industry events and shows, providing support to stylists who use Olaplex products through masterclass educational events, trainings, meet-ups and more. Stylists can watch for elevated technique-based education and inspiration from this new team, who will share their expertise with innovative products they use in how-tos, before-and-afters and in-person education events, in addition to technique-driven classes with distributor partners.
“The month of June is dedicated to celebrating our stylists and all that they do for us and their customers,” said Amanda Baldwin, CEO of Olaplex. “The professional stylist community has been at the center of the brand since day one, as they hold a special relationship to consumers and are such strong sources of education. We’re launching The Pro Collective to ensure stylists everywhere have the support they need, from product education, to technique inspiration and more.”
The collective specializes in color, cutting, blonding, extensions, vivids, transformations, balayage, consultations and education across all hair types and textures. Its strong social media presence, industry influence and passion for their craft have made them trusted within the hair stylist community.
The Olaplex Pro Collective is comprised of the following members: Maggie Hancock Scottsdale, AZ ; Alejandro Lopez, Orlando, FL; Daisy Henson, San Diego, CA; Danilo Bozic, Chicago, IL; Nora Dababneh, Chicago, IL; Daisy Goord, Plymouth, United Kingdom; Alissa Geyer, Cleveland, OH; Lynda Peterson, Salt Lake City, UT; Jaytaun Rebber, Lamesa, TX; Amy Spencer, Salt Lake City, UT; Conor Doyle, Wicklow, Ireland; Kat Summers, Kansas City, KS; Kara Williams, Philadelphia, PA; Jessica Powers, Salt Lake City, UT; and Mary Ott, Allentown, PA.
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