To celebrate the 50th anniversary of Hello Kitty, Moon Oral Beauty has partnered with Sanrio to introduce the limited-edition Moon x Hello Kitty Electric Toothbrush and strawberry mint toothpaste.

Encased in signature Hello Kitty packaging, the Moon x Hello Kitty electric toothbrush is a countertop collectible for fans that comes with a matching travel case, charging base and two brush heads. The new design also features the same innovative technology as Moon’s electric toothbrush – five custom sonic modes (clean, whiten, polish, massage and sensitive); a two-minute guided brushing timer; and a six-week charge.

The Moon x Hello Kitty strawberry mint toothpaste is a fluoride-free formula that boasts a blend of strawberry and mint. Packed with sweetness and smile-friendly antioxidants, the pastel pink toothpaste is infused with ethically sourced mica (polishes teeth) and coconut oil to reduce bad bacteria and neutralize breath.

“We’re excited to partner with Hello Kitty, an iconic character loved by millions worldwide, to bring a touch of fun and joy to your everyday oral care routine,” said Moon Founder Shaun Neff. “This collaboration represents Moon’s ongoing commitment to finding ways to reinvigorate the oral care experience through unique and relevant partnerships that our community loves.”

The Moon x Hello Kitty Collection is available on www.moonoralbeauty.com. It will also be available in select stores and online at Ulta, Nordstrom and Amazon on June 23.