Today Perfect Corp. launched YouCam Tutorial. The company maintains it is the newest ultra-personalized beauty tech SaaS solution. The revolutionary digital makeup tutorial solution gives brands the opportunity to show a complete step-by-step beauty tutorial with brushstroke overlay animation to educate customers on the correct makeup application techniques for different products and looks, and provide a frictionless beauty consultation experience. By working with makeup artists at the Nolcha Shows at New York Fashion Week, YouCam Tutorial will support the step-by-step process of educating backstage artists on the creative direction of their runway makeup looks.  

“We are excited to introduce the advanced YouCam Tutorial innovation to our lineup of SaaS offerings delivering a truly unique, individualized, guided beauty tutorial experience that connects brands and customers in a whole new way,” shares Perfect Corp. founder and CEO, Alice Chang. “The real-time tutorial and advanced brush stroke animation continue to build upon the virtual beauty counter experience by offering guided step-by-step education to drive customer satisfaction and sales.”
        
The YouCam Tutorial platform is designed for beauty brands and makeup artists who wish to conveniently educate customers on the newest beauty techniques and introduce them to new products in a personalized, hyper-engaged virtual environment. The service gives beauty shoppers access to expert beauty advice and provides the opportunity to learn new skills in a safe and comfortable digital learning environment that builds brand loyalty and personalization. The guided tutorials combine interactive AR and AI technologies with step-by-step instruction to deliver a hyper-realistic, educational, and engaging virtual makeup learning tool that helps brands create memorable and meaningful online shopping experiences for customers. 
 
A Personalized Virtual Beauty Tutorial for Consumers

To start, brands select a face chart style choosing from a database of specific face shapes, eye shapes, lip shapes, and skin tones. Once the face chart is confirmed, brands select a specific product category, and use the Apple® Pencil to draw step-by-step application instructions, which are translated digitally via brush stoke overly animation, currently available for eye shadow, eyeliner, and blush product categories, with plans to expand to include lipstick, eyebrows, and face contouring in the coming months. Mascara, eyelash and foundation can also be applied through an AR effect on the makeup tutorial platform. Each step is mapped out on the face chart, or on the customer’s face in real time, clearly showing users the specific tools and application techniques used throughout. Users are then able to experience the complete look via virtual AR try-on, applying the style to their own face in real-time camera mode. Consumers can experience this educational AR try-on in-store through a smart mirror or via instant replay on their mobile device or laptop.
 
The YouCam Tutorial set up is hosted in the Perfect Corp. Cloud Console, where brands can create and store virtual tutorial animations. The makeup tutorials can be deployed via real-time tutorials with a user, or through pre-recorded content via a tutorial player that can be integrated on web and in-store for shoppers to access and view along multiple touchpoints. YouCam Tutorial also features integrated e-commerce capabilities, which allow customers to purchase all of the products and tools used throughout the virtual tutorial with one click. This convenient and interactive makeup learning experience helps to elevate the online shopping journey, guaranteeing the highest level of consumer confidence and personalization, which build strong consumer loyalty and satisfaction.
 
“With the AI and AR-powered technology behind Perfect Corp.’s YouCam Tutorial, beauty brands and makeup artists are able to provide a new level of personalization for educating consumers,” said Chang. “When integrated into both online and in-store retail strategies, brands can deliver an elevated shopping experience by allowing customers to learn the step-by-step process to recreate a look and how to best apply their favorite products from professional makeup artists. Continuing along the customer journey, YouCam Tutorial’s integrated e-commerce capabilities also allow consumers to move to purchase in one click.” 

The Nolcha Shows at New York Fashion Week, which will take place from September 12-14 at 608 5^thAvenue, have showcased collections from designers from around the world including, Australia, Israel, USA, England, Mexico, Peru, Lebanon, Turkey, Iceland, Nigeria, Poland, Russia, Spain, and more. This year’s shows will incorporate designs from the 5th Season, Koreano Essential, Koreano, Klova, KavenLiu Dimor, Vsarea (accessories), Calista (accessories), and Ashton Jewelry (accessories).