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‘You’re Gonna Need More Tide’ picked up two Gold Lions for brand storytelling in the social and influencer category.
June 27, 2024
This year’s 71st Cannes Lions International Festival of Creativity saw P&G executives from across the business gather to discuss the future of creativity in advertising.
The annual event honors creative excellence across advertising, marketing and communications, bringing the industry together to inspire, learn and celebrate creativity.
P&G leaders participated in panel sessions, fireside chats and interactive presentations. Its brands and agency partners were also recognized for their collaborative efforts that are resetting the bar on creative ambition, winning several Lion Awards.
Tide and British advertising network Saatchi & Saatchi won across the board receiving recognitions for Gonna Need More Tide in the Social & Influencer Category, including Two Gold Lions for Brand Storytelling and Consumer Goods; a Silver Lion for Use of Humor; and a Bronze Lion for Innovative Use of Creators, Influencers or Celebrities.
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