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Fast-growing brand will offer a curated assortment in more than 20 stores including key flagship locations.
By: Melissa Meisel
May 29, 2024
In just its second year, modern French beauty brand Provence Beauty is expanding its retail presence and entering Urban Outfitters this June. Currently, the brand is also available in Ulta doors.
Provence Beauty combines a proprietary Provençal Complex with clinically-proven actives for a value price, said the indie brand.
The company will offer a “curated assortment” of bestsellers in over 20 Urban Outfitters stores—including key flagship locations—and the full French skincare line will be available on UrbanOutfitters.com.
“Known for being a unique and beloved destination for Gen Z, Urban Outfitters is a natural next step for Provence Beauty. Showing up where these young fashion and beauty consumers are will allow us to reach new customers in a new environment,” says Jeremy Abesera, Founder and CEO of Provence Beauty.
“A vibrant, young brand with an edge like Provence Beauty offers our dynamic customers a new and modern way to experience French beauty—and we know this is just what they are looking for: innovation, inclusion, and curation,” said Alexz Louras Sylvia, Merchandise Manager of Beauty, Urban Outfitters.
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