Salt Lake City-based home air care company Pura has announced a new partnership with lifestyle brand Mersea. The duo is rolling out a new collection of fragrances said to embody the memorable aromas of a classic beach vacation and bring the relaxing feeling that Mersea products bring into the home.

The scents will be compatible with the signature and recently updated Pura smart fragrance diffuser.
 
The fragrances in the collection include:

● Sea Pines: notes of conifers—pine, cedar, and balsam; it is said to encapsulate the essence of winter with grounding, aromatic notes.

● Coconut Sugar: subtle notes of coconut are warmed with vanilla and amber for a smooth, addictive fragrance reminiscent of hazy summer nights by the sea.

● Saltaire: a combination of jasmine, citrus, sweet wood, and a hint of bamboo that delivers a fresh, mineral scent like a day at the sea.

“This is a perfect partnership—we are both committed to non-toxic fragrances, and both believe in the power of scent to transport you to new destinations” said Mersea Co-Founder Lina Dickinson.

“We were so thrilled to get to collaborate with Lina and Melanie and create scents that would honor the Mersea ethos of embracing exploration and travel while also having this collection be able to transform someone’s living space into a calming, water-side oasis,” said Mara Dumski, Pura’s chief fragrance officer.

The fragrances retail for $16 each and will be sold on www.Pura.com and Amazon. More retailers will follow, according to Pura.

Pura’s luxury partnerships include fragrance collaborations with Capri Blue, Nest New York, Lafco and others.