Revieve, a leading personalized digital brand experience company, has partnered with Matsukiyo Cocokara & Co, a beauty and healthcare retailer, to redefine the beauty journey, leveraging advanced AI technology to offer customers personalized skincare, haircare and makeup recommendations.

The collaboration introduces a trio of cutting-edge solutions, all powered by the Revieve Beauty Platform: the Digital Skincare Advisor, Virtual Try-On (VTO) and Digital Haircare Advisor. Shoppers gain access to expert skin, face and hair analysis along with personalized product suggestions.

Two-Phase Rollout

The solutions have already been implemented in a two-phase rollout. The first phase saw the introduction of the Skincare Advisor and Virtual Try-On (VTO) at the new Shibuya store, offering customers personalized skincare recommendations and the ability to virtually try on makeup products for informed decision-making.

Following this, the same was released on MatsukiyoCocokara’s new website, while the Haircare Advisor was also launched to further enhance the customer experience by helping them discover the ideal haircare products tailored to their unique needs and preferences.

The Skincare Advisor employs advanced AI technology to analyze individual skin requirements, considering factors such as skin type, concerns and environmental influences. It then provides customized skincare recommendations, addressing issues like acne-prone skin, anti-aging concerns and hydration.

The Makeup Virtual Try-On (VTO) allows customers to virtually experiment with a wide range of makeup products. With a simple scan, they can visualize how different lipstick shades, eyeshadows and foundations appear on their face, making the decision-making process engaging and interactive.

The Digital Haircare Advisor offers expert recommendations for haircare products based on an analysis of hair texture, concerns and desired outcomes. It guides customers in selecting the perfect products for styling and maintaining their hair, ensuring that all their haircare needs are met accurately.

“The partnership with Revieve was rooted in our commitment to upholding the trust we’ve cultivated with our Japanese customers, particularly in makeup and skincare,” said Takashi Matsumoto, senior managing director, MatsukiyoCocokara & Co. “Recognizing the paramount importance of solid technological capabilities, we saw in Revieve a fitting ally to propel us forward in the digital landscape of the beauty sector. By joining forces, we are confident that the digital services we develop together will play a pivotal role in our long-term growth strategy.”