Roc Skincare has expanded its Look Forward Project in partnership with its ambassador, Sarah Jessica Parker. 

 

Built to help women feel less anxious about aging and more hopeful about the future, the initiative launched in 2022 to celebrate the power of optimism and its scientifically backed positive impact on long-term health and wellbeing. The Look Forward Project now sets its sights on supporting the next generation via a multifaceted optimism education initiative geared towards adolescents.

 

“Everything we do at Roc is grounded in the idea that everyone should be able to look forward to the years ahead. We want to help people feel optimistic and support them as they take care of their skin and themselves in pursuit of a fuller, happier and healthier future,” said Fernando Acosta, CEO, RoC Skincare. “Following the initial launch of The Look Forward Project, we reflected on what we learned and how we can best continue our mission. One of the things we uncovered was people wished they had begun to incorporate a more positive mindset at a younger age, prompting us to dig deeper into the idea of supporting people from early on in their journey.”

 

Contributors to The Look Forward Project adolescent education program include:
 

Dr. Deepika Chopra, also known as the “Optimism Doctor” and founder of the Things Are Looking Up Brand, who completed her formal dissertation on the topic of optimism and its connection to wellbeing;

 

Dr. Josie Howard, psychiatrist and psychodermatology specialist with expertise on the interplay of skin health and emotional wellbeing; and

 

Therapist Shani Tran, LPCC, who founded The Shani Project to bring a safe space to those in need, also shares mental health and wellbeing advice on TikTok.

 

Roc is also collaborating with charitable partner SeekHer Foundation to launch the RoC x SeekHer Look Forward Community Program and encourage a life-long integration of optimism and mental health practices among participants and their children, as well as #LookForward Youth Advocacy Council to support adolescents in forming peer-to-peer circles through a leadership program culminating with a dedicated certification in advocacy training.

 

In support of the expanded programming, Parker has curated a new, limited-edition set of clinically proven skincare products on RoCSkincare.com, with 100% of profits from the set donated to the SeekHer Foundation and Look Forward Community Program.