Beiersdorf continued on its profitable growth path in 2014. Sales increased by 2.3% to $7.13 billion (€6.285 billion). Both business segments – Consumer and Tesa – contributed to this positive performance.
 
The Consumer Business Segment achieved sales growth by 2.1% to $5.9 billion (€5.209 billion). This was due in particular to the company’s three core brands. Nivea recorded 6.2% growth, Eucerin 6.0% and La Prairie 5.1%.

“Beiersdorf was successful in 2014. Once again, we increased sales and earnings. We also gained market share in our relevant markets, and became more innovative and more competitive. This positive performance is based on our clear and systematically implemented business strategy.  We have achieved a level of stability that leads us to expect further growth even in more difficult political and economic conditions. This makes us cautiously optimistic for 2015,” said Stefan F. Heidenreich, CEO of Beiersdorf AG.

Beiersdorf expects to deliver sales growth of 3-5% and a slightly improved EBIT margin in 2015 at group level.