Clean fragrance brand Skylar, the sole fragrance brand owned by Starco Brands, has launched a new summer fragrance, Citrus Reverie.

The latest clean and sensitive skin-safe scent marks the start of the brand’s “Endless Summer” campaign, offering fragrance-lovers an escape to their favorite season that they can reach for all year long, per marketers.

“Our goal with Citrus Reverie was to capture the spirit and essence of an endless summer in a singular scent,” said Alex Alston, vice president, marketing. “Our focus was on creating a fragrance that appeals to the trendsetters, the girls who influence their generation, energizing them to live their best lives all summer…and beyond.”

Citrus Reverie encapsulates the spirit of summer with notes of zesty rangpur mandarin, pink pineapple and orange flower that blend to evoke tropical aromas reminiscent of sunny days.

Citrus Reverie is hypoallergenic, safe for sensitive skin and free of 26 top fragrance allergens and over 1,300 questionable ingredients. Skylar Clean Beauty is formulated to EU clean ingredient standards and added safe-for-sensitive-skin testing and claims. The products are designed to support the brand’s sustainability mission, with every bottle, cap and carton being 100% recyclable.

Citrus Reverie is Skylar’s latest fragrance following the launch of spring-centric “Sunkissed Dahlia” in November 2023.

Citrus Reverie is available in full and travel sizes on skylar.com and on sephora.com on June 22.