Beauty industry veteran Laura Gerchik developed Wellness Curated with a mission to offer spas in the US exclusive access to professional skincare, wellness and beauty tech products sourced worldwide.

Drawing upon decades of experience in premium beauty with leadership positions at Biologique Recherche and VioletteFR, Gerchik identified an opportunity to introduce internationally established brands to the luxury US market.

Wellness Curated is a full-service distributor and provides comprehensive education and training to its partnering spas.

“With the launch of Wellness Curated, our mission is to be the leading destination for leading spa brands, offering a full-service distribution platform to support expansion in the US market and a one-stop shop for spas,” said Gerchik. “We seek to partner with luxury brands that are innovative, scientifically backed, sustainable and unique to the market. Each brand has a unique selling proposition, and they complement one another without competing.”

As director of business development at Wellness Curated, Erica Coburn brings nearly a decade of expertise in the luxury beauty and wellness space. With a foundation as a seasoned esthetician and astute businesswoman, Coburn says she merges her passion for self-care, driving brand transformation and supporting spas in achieving their business objectives.

“After holding many roles in the beauty industry, beginning as an esthetician and spa manager, and going on to business development roles at Biologique Recherche and Allergan Aesthetics, I saw rejoining forces with Laura as an opportunity to be a contributing part of disrupting the US professional skincare market,” said Coburn. “Our passion lies in helping the world’s best spas discover innovative brands, while elevating their service and retail offerings.”

Wellness Curated Brands

Margy’s Monte Carlo – Founded by Margie Lombard, a Swiss beauty expert with more than 40 years of experience in skincare, Margy’s Monte Carlo bills itself a high-end skincare range that delivers results through advanced treatment techniques and award-winning products. Lombard created the anti-aging program that has attracted clientele from the likes of Monaco. Products are vegan and free of parabens, sulfates and mineral oils. The brand has attracted partnerships with luxury locations including Peninsula Hotels, Rescue Spa, and Bluewater Spa, among others.

Codage Paris – Founded in 2010 by siblings Julien and Amandine Azencott, Codage takes a contemporary apothecary approach to creating premium professional skincare. With expertise inherited from the traditional French pharmacy, Codage combines active ingredients with tailored techniques, to deliver a bespoke experience. Its products are made in France and formulas are composed of more than 90% natural ingredients. Codage is cruelty-free, vegan, free of parabens, allergens, phthalates, or essential oils and sustainable.

Lyma – Founded by Lucy Goff to be the first wellness “superbrand” with a mission to change people’s lives by inventing and leading the WellTech industry. The company’s natural engineering approach applies the latest scientific and technological breakthroughs to make products that are proven to work. Based in London, Lyma is dedicated to health, beauty and technology.

Babette Switzerland – This skincare brand offers innovative makeup remover gloves, cleansers and exfoliants. Its products are designed to be gentle and effective, while eliminating the need for disposable cotton pads and wipes. The glove is meant for deep cleansing the face and body. Ideal for normal and non-delicate skin, it serves to unclog problem pores. Its knitted fabric is made up of loops of microfilaments that enable it to reach the heart of the epidermis, removing all impurities and dead skin cells by capillary action in a single gesture.