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By: Tiffany Coppolino
March 31, 2020
This Spring, bold magenta coloring meets natural, clean beauty to bring Cloisonné Vibrant Raspberry F90H, an intense magenta metallic-like effect pigment, to the cosmetic market. Colors and Effects will formally introduce Cloisonné Vibrant Raspberry to the market on April 1st during the InCosmetics Global virtual conference. Cloisonné Vibrant Raspberry, a clean and vegan pigment based on sustainably sourced natural mica, offers brilliant chroma, lightness and sparkle and delivers a beautiful magenta pigment with superior color intensity. “With this new pigment, our global innovation team continues to provide the cosmetics industry with disruptive technologies founded on sustainably sourced materials,” said Gabe Uzunian, Head of Development and Expert Services, Cosmetic Effect Pigments at BASF Colors and Effects. “Patent-pending and several years in development, this is a novel approach to creating highly chromatic effects in the red color space.” “Today’s well-informed consumers call for clean, simple cruelty-free products, and they’re interested in ingredient transparency now more than ever,” said Diane Jansson, Global Business Manager, Effects Pigments for Cosmetics, BASF Colors and Effects. “As a carmine-free pigment that’s globally approved for use in all products, Cloisonné® Vibrant Raspberry fills a gap in the market by offering a solution for a natural, vegan product in this unique color space along with unmatched transparency and environmentally conscious processes in its production.” The new campaign, “Prove it with Pink,” urges people to stand with nature and express themselves through eye-catching effects. Natural, clean beauty and bright, vivid colors converge to bring conscious living that comes with a strong, confident appearance. The natural mica ingredient in Cloisonné Vibrant Raspberry is sourced from Colors and Effects’ wholly owned mine in Hartwell, Georgia, USA using fully ethical, traceable and environmentally friendly processes. Register here to attend the April 1st webinar where Colors and Effects will virtually present Cloisonné Vibrant Raspberry. To learn more about Cloisonné Vibrant Raspberry, click here. For more information on sustainable natural mica mining in the USA, follow this link.
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