Clé de Peau Beauté, a division of Shiseido Co. Ltd, named actress Amanda Seyfried as the global spokesperson and “face” of the cosmetic and skin care luxury line. Seyfried’s first appearance will be in the brand’s Spring 2011 advertising campaign, shot by renowned British photographer, David Sims with makeup by Lucia Pieroni, Clé de Peau Beauté color creator.

“Amanda’s radiance and sophisticated style are the perfect embodiment of Clé de Peau Beauté. Her beautiful persona and her commitment to giving back exemplify the Clé de Peau Beauté ideal and we are thrilled to have her representing our brand,” stated Yoshiaki Okabe, general manager of Clé de Peau Beauté. “The Spring 2011 campaign which features Amanda will bring a vibrant and fresh allure to Clé de Peau Beauté.”

“I have long admired Clé de Peau Beauté. As the new spokesperson for the brand, it was very important to me that the collaboration be an authentic one,” added Seyfried. “I appreciate Clé de Peau Beauté’s philosophy of empowering each woman to define her own unique sense of style. It’s a very sophisticated approach to beauty that I appreciate and I feel closely reflects my own beauty ideals.”

An accomplished actress, Seyfried is best known for her starring roles in the box office hits “Letters to Juliet,” “Dear John,” and “Mamma Mia!” On the TV front, Seyfried received critical praise for her starring role in HBO’s “Big Love.” Seyfried just wrapped Warner Bros’ “Little Red Riding Hood” produced by Leonardo DiCaprio’s Appian Way which is scheduled for release on March 11, 2011. She is currently in production on the Fox film, “Now,” directed by Andrew Niccol in which she is co-starring with Justin Timberlake.

Launched originally as Clé de Peau in Japan in 1982 and relaunched in 1996, Clé de Peau Beauté is a prestige line of skincare and makeup products that is produced exclusively by Shiseido. The brand debuted globally in 1999, and is currently sold in 11 countries through exclusive door distribution.