Personalized beauty is still all the rage. ProfilePro LLC, a pioneer of customized and personalized hair care, rolled out Cloud 10 Hair Care at Cloud10Hair.com, an innovative hair care line dedicated to fulfilling the customization wishes expressed by Millennial consumers.

Customers engage in a uniquely whimsical online experience that guides them through a short series of questions to help them identify their specific hair care needs. Individual profiles are instantly matched to recommended shampoos and conditioners drawn from one of the industry's most comprehensive inventories of 165 finely tuned and stability-certified formulas. Customers may choose from five signature scents and between light or luxurious lather. They also have the option to choose from a selection of label designs, each of which can be personalized with their names. The highly customized hair care formulas are then shipped directly to the customer's home. See how it works here.

The concept was inspired by Jodi Dery, owner of Cloud 10 salons in Boca Raton, Fl., who recognized that her stylists were often mixing shampoo and conditioner formulas to satisfy the unique hair care needs of individual clients. Cloud 10 Hair Care was then developed in partnership between Dery and ProfilePro LLC, a multichannel brand development company comprising several former QVC executives, including QVC founder Joe Segel and former QVC host and vice president of public relations Ellen Langas, who serve as co-CEOs.

“Customization is a key trend in today's retail landscape, and Cloud 10 Hair Care believes that shampoo and conditioner should be no exception,” said Segel.

Cloud 10 Hair Care formulas are produced by Originitalia Labs in Italy. The formulas were tested and further refined at the award-winning Cloud 10 salons, as well as previewed by more than 3,000 licensed hair stylists throughout Pennsylvania. In addition to its online presence, the company is exploring retail opportunities with select partners that cater to the Millennial market.