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Features targeted formulas and uplifting fragrances.
By: Melissa Meisel
March 25, 2021
My Hair. My Canvas. is the newest expression of Alterna Haircare. These high-performing, versatile products turn the everyday act of washing hair into moments of self-kindness, said the topselling Henkel hair care brand. Featuring “transformative” textures and the benefits of Vegan Botanical Caviar, the brand’s vegan formulas elevate hair care routines and make it fun and effortless to create customizable, beautiful looks. Launch the day with the bright blend of Bergamot & Jasmine Aroma. Absorb uplifting floral and herbal notes of positivity with Sea Berry & Mandarin Aroma. Or relax with fresh bergamot, key lime, and zesty grapefruit blended with cooling spearmint and subtle nutmeg in Alterna’s My Hair. My Canvas. Signature Aroma. My Hair. My Canvas formulas are 100% vegan, with all bottles and tubes made of 50% post-consumer recycled plastic with twist-open and close pumps to minimize plastic waste.
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