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WIN 2023 and Beyond strategy designed to make company the world’s No.1 player in skin beauty.
By: Tom Branna
May 1, 2021
Shiseido and Dolce & Gabbana have partially terminate their beauty license agreement. The move is part of Shiseido's “WIN 2023 and Beyond” strategy. The move is effective Dec. 31, 2021 for all markets except France. Separately, Beauté Prestige International is considering a D&G to conclude the licensing activities in France by year-end and pursue the production and distribution of Dolce & Gabbana Beauty products, on a worldwide scale, for a minimum 12-month period effective Jan. 1, 2022. Shiseido and BPI entered into the Dolce＆Gabbana license agreement in October 2016. BPI is responsible for the fragrance business of Shiseido Group. Shiseido's WIN 2023 and Beyond strategy calls for structural reforms this year, along with enhancing its financial base and preparing business post-COVID. In 2022, Shiseido will celebrate its 150th anniversary, grow its global brands and bounce back to a growth recovery track. By 2023, the company will complete streamlining its business and brand portfolios and target net sales of approximately 1 trillion yen and operating profit margin of 15% to become a stronger Shiseido, fully recovered from the crisis.
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