The wellness category remains healthy even during a pandemic. Global sales of fitness, nutrition and a variety of related products and services totals $1.5 trillion and is growing 5-10% a year, according to a new study by McKinsey & Company.

Beauty wellness brand HAIRtamin is now sold at Ulta Beauty and is seeing success with the retailer’s Sparked Program, an initiative designed to give consumers access to up-and coming direct-to-consumer brands through special in-store displays and a platform to tell their meaningful brand story. HAIRtamin’s best-selling Advanced Formula and Gummy Stars are part of the program in Ulta Beauty stores across the country.

Founded by best friends and beauty influencers with over 7 million followers combined, Leyla Milani and Lilly Ghalichi, HAIRtamin’s founding mission is to make consumers love their hair again, with thoughtfully-sourced, plant-based formulas featuring clinical strength biotin along with a unique, bioavailable super antioxidant complex in just one vegan capsule a day.

HAIRtamin Advanced Formula contains vitamin C to boost collagen essential for hair health; turmeric, an anti-inflammatory ingredient that helps reduce hair loss; and zinc to help prevent hair thinning, shedding, helps in clearing the skin, and preventing acne breakouts. The brand’s classic HAIRtamin Gummy Stars contain vitamin B6, which has been found to reduce hair loss especially in cases of alopecia. Studies show accelerated hair growth, thicker structure, and increased smoothness. This product also features annatto to protect the scalp with its powerful antioxidant properties that help to combat free radicals and oxidative stress from the environment; as well as vitamin A to encourage glands to produce healthy sebum.

For more wellness innovations, make sure to look for our Beauty Inside Out special edition this summer.