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Sephora Celebrates Indie Beauty Founders of Color

Retailer picks Beauty Accelerate Cohorts for 2022.

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By: Tom Branna

Sephora Celebrates Indie Beauty Founders of Color

Sephora announced the beauty brands that will go through its Sephora Accelerate program next year. Sephora Acccelerate 2022 will continue to focus on founders of color, who will go through a several-month program that includes educational sessions and access to other founders and beauty executives.

Next year, program members will include:

• Basma Hameed and Parisa Durrani, founders of makeup brand Basma Beauty;
• Fara Homidi, founder of sustainable beauty line Fara Homidi;
• Selah Lemon, founder of fragrance brand House of Foster;
• Nisha Phatak and Madhu Punjabi, cofounders of clinical skin care line Lion Pose;
• Rimah Husain, founder of hair-removal brand Kempt;
• Sravya Adusumilli, founder of botanical beauty line Mango People;
• Carolina Contreras, founder of curly hair brand Miss Rizos;
• Kiku Chaudhuri, cofounder of hair line Shaz & Kiks;
• Krys Lunardo, founder of skin care line Sistine; and
• Scarlett Rocourt, founder of hair brand Wonder Curl.


Priya Venkatesh, senior vice president of merchandising, skin care and hair, Sephora, said the retailer is committed to ensuring that the brands and products found at Sephora represent all the colors, races and ethnicities that make up America, effectively building a beauty community to which everyone feels they belong.

“To do so, it’s important that brand founders of all backgrounds have the opportunity and resources they need to grow their businesses and thrive,” said Venkatesh. “Through the Accelerate program, Sephora is committed to giving founders the long-term mentorship, access to market and scale they need to truly accelerate growth, with the program serving as a springboard for nascent brands to become visible, viable, stable, and financially solvent.”

To learn more about the Indie Beauty companies that have graced the pages of Happi, visit Indie Inc.

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