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It's the company's third acquisition in two months in the prestige beauty space.
By: Tom Branna
January 4, 2022
Procter & Gamble is buying Tula Skincare for an undisclosed amount. According to industry observers, Tula had sales of $150 million last year. The acquisition is P&G's third in just two months and underscores the CPG giant's focus on prestige beauty. In November, P&G purchased Farmacy Beauty. Last month, P&G acquired Ouai, a hair care company. The three acquistions bolster P&G's existing prestige brand portfolio, which already includes SK-II and First Aid Beauty. Clearly, the maker of Olay is ready to take on competitors like L'Oréal, Estée Lauder and Unilever in the prestige beauty space. Looking for more insights on the dynamic skin care market? Check out Efficacy Challenges and Anti-Aging & Wellness Corner. Our industry experts keep you up-to-date on the latest skin care innovations.
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