Twenty-seven leading certified B Corporations across eight countries and three continents have formed a coalition seeking to improve the sustainability standards of the beauty industry. Introducing the B Corp Beauty Coalition. 

 

The coalition’s mission is to enable collaboration and exchange between companies; identify and share better practices, implement improvement actions and publish their outcomes; help beauty customers more easily navigate the category; and to influence the beauty industry to trigger broader changes which can ultimately improve its social and environmental footprint. The coalition’s vision is to deliver “beauty for good.” 

 

According to Shaun Russell, founder of Skandinavisk and a co-founding member of the B Corp Beauty Coalition, time and effort will be invested in four key issues: ingredient sourcing and sustainability; greener logistics; packaging responsibility; consistent and clear external messaging that customers can understand and trust. 

 

“As Certified B Corporations meeting the highest standards of social and environmental impact, we have become increasingly uncomfortable with the social and environmental footprint of the beauty industry and concluded our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment,” said Davide Bollati, president of Davines, founding member of the B Corp Beauty Coalition. “So, we have decided to form a coalition to leverage our combined strengths and deliver tangible benefits to beauty customers, communities, and the planet we share.” 

 

Kim Coupounas, global ambassador for B Lab, the nonprofit organization behind the B Corporation certification method, said the collaboration is needed now more than ever in the face of global warming. 

 

“With the business sector uniquely culpable for much of the negative impacts of climate change and the systemic inequities we face today, this kind of pre-competitive industry-wide collaboration is needed now more than ever. The work of the Coalition is going to greatly accelerate the beauty and personal care industry’s – and our economy’s – shift to a just, regenerative, zero carbon future.” 

Coalition members include the following companies:

Arbonne; 
Davines; 
Dr. Bronner;
The Body Shop;
Prose;
Rituals Cosmetics; and
Badger

 

To read the B Corp Beauty Coalition manifesto and to learn more about its members, visit www.bcorpbeauty.org.