Blushington, a premier experiential beauty brand, has expanded its business offering, introducing blowouts and dry styling for all hair textures, in addition to its renowned makeup and skincare services. 

 

All services will be available at its new Blushington Columbus Circle flagship in Manhattan, launching Sept. 9.

 

“During the pandemic, we reinvented ourselves in the face of great uncertainty. We became a fully omnichannel business and, as a result, we are stronger than ever,” said Natasha Cornstein, CEO of Blushington. “To meet consumers’ pent-up demand and growing preference for convenience and personalization, we’re opening a new Manhattan flagship providing three of the most in-demand beauty services, all under one roof. Our planned launch of franchising opportunities will only further expand our brand.”

The company will also roll out franchising opportunities in the coming year, extending its brand reach while enabling beauty entrepreneurs to launch their own Blushington location. The beauty services industry has proven to be one of the biggest US business success stories as consumers have returned to their pre-pandemic habits, with McKinsey & Company valuing the market at $57 billion in 2021 and IBISWorld estimating that blow-dry services alone represented an $11.3 billion industry last year. Blushington’s franchising opportunities will enable entrepreneurs to tap this growth momentum and build their own business and clientele in their local community.

 

 “This is an ideal time for Blushington to return to brick-and-mortar and launch its franchise program,” said Blushington Chairman and Co-Founder Mark Maron, the managing partner of The Latigo Group, an LA-based real estate development company. “The pandemic has created a surge of interest among individuals seeking to own their own business, and we believe our franchising opportunity will be highly attractive to beauty entrepreneurs.”

 

The Blushington flagship will also offer bridal consultations, everyday makeup instruction, teen classes, team-building outings and private events. Blushington’s complete suite of blowout and makeup services will be available to consumers at their home, hotel or on location.

 

Additionally, the flagship will include a retail boutique featuring a curated product edit from some of the world’s leading independent beauty brands, including 111SKIN, amika, Anastasia Beverly Hills, BeautyRx, BeautyStat, Erborian, ILERA Apothecary and Stila.

 

The flagship and franchise program will be complemented by the consumer and Beauty Pro digital business that Blushington developed during the pandemic, broadening the company’s reach nationwide.