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Biotech company's "Lab-to-Market" technology platform pushes new brands into DTC space, with brick and mortar planned.
By: Christine Esposito
October 24, 2022
Amyris, Inc. continues to roll out new consumer brands, with its latest properties hitting the market last week. As previously reported by Happi, the company has a new a (peri)menopausal wellness brand called Stripes. It was founded in partnership with actress Naomi Watts. The second new line is EcoFabulous, a clean and sustainable beauty brand designed for Gen-Z consumers. Stripes officially launched last week on World Menopause Day with the products available at iamstripes.com. EcoFabulous debuted on Oct. 20 and is available at ecofabulous.com. Both brands will be available on Amazon in November. Amyris said both brands will enter leading physical retail stores soon. The new lines join Biossance, JVN, Rose Inc., Pipette and Costa Brazil. “We are very pleased with the early success of these brands as they join our award-winning consumer brand portfolio delivering the best of clean, sustainable beauty powered by our Lab-to-Market technology platform,” said John Melo, president and CEO. “We continue to experience very strong consumer demand for our brands across each of our categories and expect an excellent finish to 2022.” In September when releasing its Q2 results, Amyris reported that direct-to-consumer sales, which comprised 45% of total consumer sales, grew approximately 98% year-over-year. In-store and online retail sales, which comprised 55% of total consumer sales, grew approximately 111% year over year, said the company.
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