Moroccanoil, a global leader in argan oil-infused beauty, has established an integrated resort to foster professional collaboration among industry peers with Moroccanoil The Collective.

 

This three-day international community event, hosted at Resorts World Las Vegas, is reportedly the first integrated resort built on the Las Vegas Strip in over a decade. It will be held from Sunday, September 10 through Tuesday, September 12 with enrollment open as of, February 1. 

 

This event will build brand loyalty and community, bringing together Moroccanoil professionals to learn, network and collaborate with their industry peers and Moroccanoil ambassadors.

The event programming will include the following:

 

 

Moroccanoil will also host its first-ever Global Hair Competition; details will be announced on March 1 and will culminate in the naming of a winner at the event.

 

“Our global family of professionals has always been at the heart of the Moroccanoil brand, it's our salon community that helped spread the word of our first product, Moroccanoil Treatment. Since then, so many of our launches and efforts have been to support their craft,” said Moroccanoil Vice President of Global Education Robert Ham. “This is why we are so excited to host Moroccanoil The Collective, celebrating our professional roots and bringing together our community for a weekend of inspiration, education and hair.”

 

Moroccanoil was built on innovation, and since its inception, the brand has strived to be a leader in the creative and professional community. Over the years, it has increased its professional offerings from products and classes to building out the Moroccanoil Academy where stylists are provided hands-on training. Moroccanoil recently expanded its portfolio to include its biggest launch yet—the Professional Haircolor Collection, strengthening the brand's long-standing commitment to salon professionals.

 

Join the movement and register for early access packages here.