Skylar, maker of clean fragrances designed to help individuals feel beautiful, confident and safe in their skin, has announced a collaboration with the coming-of-age Amazon Prime Video series, “The Summer I Turned Pretty.”

 

As the official fragrance for the series, set for release on July 14, Skylar invites viewers to experience the story’s magic through scent and be transported to the idyllic world of Belly, Conrad and Jeremiah.

 

Skylar has introduced three limited-edition rollerballs to evoke the feeling of summer that brings consumers into the magical world of Cousins Beach, featuring fragrances Salt Air, Boardwalk Delight and Capri Summer reimagined with “The Summer I Turned Pretty” branding. Each scent captures the coastal magic of sweet memories, endless smiles and breezy days under the sun, according to the brand. 

 

“’The Summer I Turned Pretty’ series offers a nostalgic escape to summer moments similar to the sensory experience of our fragrances,” said Skylar’s marketing vice president, Sara Miranda. “We created the sweetness of Boardwalk Delight to relive the memories of our youth, and Salt Air evokes feelings of serenity – the same that flood your senses any time you’re within a mile of the ocean. If you’re dreaming of the warm sun, epic coastline, and sweet, zesty citrus fruits – that’s the epitome of Capri Summer. We’re delighted to offer fans this tangible connection to the series they adore, celebrating the magic of summer and the power of fragrance.”

 

In January 2023, Skylar became a business unit under Starco Brands, Inc., an inventor and acquirer of consumer products with behavior-changing technologies.

 

The hypoallergenic and cruelty-free rollerballs are available for $30 per 10 mL on skylar.com and amazon.com/shopthesummeriturnedpretty.