Singer/songwriter and actress Sabrina Carpenter has unveiled her new fragrance campaign in partnership with Scent Beauty.

 

Off the heels of her successful debut fragrance, “Sweet Tooth: Caramel Dream,” the new fragrance campaign will serve as the umbrella for all fragrances and line extensions under Carpenter’s portfolio, which will embody the sophisticated, daring, bold and audacious side of the actress, according to marketers.

 

Sweet Tooth: Caramel Dream embraces the spirit of indulgent cravings with a caramel twist bursting with rich flavor. This mesmerizing scent was developed in partnership with Firmenich and Perfumer Gil Clavien, the original formulator of Sweet Tooth. Sweet Tooth: Caramel Dream features notes of caramelized amber, patchouli, dark chocolate bean, sugared lemon, orange zest, freesia, vanilla, dark chocolate bean and musk.

The new fragrance campaign and Sweet Tooth: Caramel Dream are set to pose the question, “What is your Sweet Tooth?” going beyond sugar cravings, but instead showcasing the many facets of the artist, singer, songwriter, actor and entrepreneur. It’s a reflection for her fans to discover their own Sweet Tooth obsession.

 

The campaign was brought to life by the talented chief creative and brand architect, Klitos Teklos, who crafted a visual narrative that redefines the meaning of having a Sweet Tooth. The campaign unveils a series of visuals and immersive experiences that focuses on a double entendre inspired by confections. Designed to tie back to Carpenter's music, ensuring a seamless connection between the artist and her fans. Carpenter will share her passion for art, beauty and storytelling on a deeper level.

 

“We are thrilled to introduce the next generation of Sabrina Carpenter with this new campaign, as we believe Sabrina embodies young women today who are adventurous, fun, and enigmatic. Known for his imaginative and creative approach, we knew Teklos was the perfect visionary to bring Sabrina's vision to life, captivating audiences worldwide,” said Steve Mormoris, founder and CEO of Scent Beauty.

 

Sweet Tooth: Caramel Dream (30ml EDP for $29.99 and 3ml for $9.95) will be available on TalkShopLive and Walmart.com starting Aug. 21, along with body sprays (8oz for $9.99) followed by Walmart stores on Aug. 29 and full distribution including Scentbeauty.com on Sept. 7.