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Victoria Beckham Beauty To Make Fragrance Debut with Unisex Scent Trio

The beauty mogul developed the fragrances — Portofino ’97, Suite 302 and San Ysidro Drive — with perfumer Jérôme Epinette.

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By: Lianna Albrizio

Victoria Beckham Beauty To Make Fragrance Debut with Unisex Scent Trio

On Sept. 29, Victoria Beckham Beauty will make its fragrance debut with a trio of unisex luxury fragrances reportedly inspired by personal moments from the designer’s life and times spent with husband David Beckham.
 
Beckham described the fragrances as an “autobiography through scent” and a novel way of communicating with brand fans, current and prospect. 
 
Beckham developed the fragrances, which are called Portofino ’97, Suite 302 and San Ysidro, with perfumer Jérôme Epinette. They are reportedly being produced in-house without a licensee. 
 
Distribution will be direct-to-consumer and through partnerships with Bergdorf Goodman, Violet Grey, Selfridges, Neiman Marcus and La Samaritaine.
 
The fragrances retail for $200 for 50ml and $290 for 100ml. The launch will coincide with Beckham’s runway show during Paris Fashion Week.
 

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