Safely is launching into select Whole Foods Market stores across the United States. The B Corp cleaning brand will roll out a new scent exclusive to select Whole Foods Market stores nationwide.

The exclusive scent, Joy, has aromas of yuzu, basil and sage top notes, followed by energy enhancing properties of spearmint, musk, and licorice. Joy will be offered in the brand’s Universal Cleaner, Everyday Laundry (64 oz.), as well as the four new products—Dish Power Spray, Everyday Fabric Spray, Laundry Boost and Dish Squeeze, billed as an easy-to-use new dish soap with a cap to reduce over-pour.

“We take such pride in delivering scents and formulations that we know will provide a luxurious, long-lasting experience for our customers that not only work, but are created with clean ingredients,” said Safely Co-Founder Kris Jenner. “Our new scent, Joy, and all of our new products, are truly a labor of love. We could not be more thrilled about these products launching into select Whole Foods Market stores across the country just in time for the holidays, my favorite time of year!”

“Safely has always prioritized accessibility within the home-care industry,” said Safely Co-Founder, Emma Grede. “We want consumers to know that when it comes to the cleaning aisle, nothing should be compromised. Now being available in select Whole Foods Market stores, one of the largest retailers in the US, it makes us even more excited to bring SafelyTM to more like-minded consumers and have them experience our way of cleaning.”

Earlier this year, Safely became a B Corp.

Additional Reading
Safely Household and Personal Care Expands with New Scent & Kroger Retail Deal