Purple toothpaste has long been one of the many teeth-whitening hacks trending on Instagram and popularized by influencers including Kim Kardashian. 

 

Now, Happi Top Company Colgate is capitalizing on that trend with the release of its first purple toothpaste – Colgate Optic White Purple – into APAC markets.

The innovation instantly color-corrects yellow tones with the first brush, per the company. Colgate Optic White Purple is an all-purple formula contains purple brighteners and incorporates the brand’s exclusive Micropolishing Technology. The combination of Colgate's advanced technology with clinically proven ingredients helps to remove surface stains to yield a brighter smile.

 

Infused with a blend of ingredients, including core shell silica and high clean silica, the formula ensures effective stain removal and gentle polishing for visibly brighter teeth that lasts after one week of use.

 

“While brushing your teeth may seem to be one of the most basic steps to having a good oral routine, sometimes people forget that the outward appearance of their teeth also matters,” said Laura Vogel, senior director oral care, marketing Asia-Pacific, Colgate-Palmolive. “At Colgate, we want to empower everyone to take control of their oral health and unlock the confidence that comes with a brighter smile. With the launch of Colgate Optic White Purple, we are revolutionizing oral care to oral beauty and provide an instant solution to color-correcting yellow tones, no matter the occasion.”

 

Colgate Optic White Purple is available at retailers in Thailand and Vietnam and will be launched in the Philippines in April and Malaysia in May.

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