After the launch of its CLEAN FRAGRANCE label, Sozio goes further with its CONSCIOUS FRAGRANCE initiative, leveraging its expertise and commitment to guide consumers and brands towards sustainable and responsible beauty and fragrances.
 
The world is constantly evolving to meet consumers’ needs and expectations. Consumers are seeking safer products for their health and better products for the planet.

Organic, Natural, Clean, Eco-Friendly and Vegan – are all buzzwords related to a more mindful consumption. However, many of these terms are not understood by the majority of users and buyers, leading them to become confused by product claims. Consumers are expecting brands to commit to a more sustainable consumption by offering them transparency and mindfulness in line with their values.

According to Mintel, 80% of consumers are willing to spend more money on products that only use sustainable ingredients or eco-friendly packaging. Additionally, over 64% of U.S. fragrance users are interested in trying fragrances made with sustainable formulas.
 
Through CONSCIOUS FRAGRANCE, Sozio leverages its expertise and focus on supporting and educating consumers and brands to act together for a safer and better world.
 
Sozio has defined standards on natural, organic, clean, earth friendly, sustainability and animal wellbeing following regulatory requirements lead by industry associations and recognized certification guidelines.