As trends change in makeup and beauty, so does the cosmetic procedures marketplace.
 
“We’re witnessing a significant shift towards cosmetic procedures reflecting a growing desire among women to address both aesthetic concerns and changes related to life stages,” noted Dr. Cynthia Elliott, owner and primary practitioner of Skinspirations.
 
70% of Americans opt for cosmetic procedures stating reasons such as wanting to boost confidence, reward themselves, enhance attractiveness or maintain a youthful appearance
 
“The surge in demand for non-invasive treatments like Botox and facial procedures mirrors the influence of social media, where individuals seek to emulate the flawless looks of celebrities—contributing to a booming industry,” added Dr. Elliott.